About Us
Our Mission
Our mission is to promote female weight lifting while empowering women to feel strong and beautiful in a judgment-free community. Founded at San Diego State University in 2020, Girl Gains has expanded to college campuses nationwide, connecting women of all backgrounds and fitness levels to community, resources, and confidence.
Meet the Founders
Elisabeth Bradley
Chief Executive Officer
Elisabeth is a pre-med student turned entrepreneur, which was foreshadowed by her dog treat business at age 12. After graduating from SDSU, she turned Girl Gains from a passion project into her full-time mission, connecting women to weightlifting. When she's not group coaching or growing Girl Gains, you'll find her reading or sharing things that inspire her on her podcast.
Jocelyn Martinez
Chief Operations Officer
Jocelyn is a wellness-loving, travel-obsessed foodie who’s all about embracing her curly girl lifestyle. If you don’t find Jocelyn in the weight room, she’s usually at a coffee shop sipping an iced matcha latte, planning the next aesthetic restaurant she wants to try while scrolling through Pinterest.
Karina Glaze
Chief Communications Officer
This makeup-obsessed virgo is passionate about helping others find ways to live a balanced, sustainable lifestyle. Whether she's perfecting a new eyeshadow look, hitting the weight room, or discovering the latest sushi restaurant in town, Karina is always looking for new adventures and opportunities to come her way.
Our Story
Enter 6 college girls who felt the weight room needed more of a female presence at SDSU
Woah, we did not expect to have over 100 members at our first in person meeting
After sharing the impact of Girl Gains on TikTok, the video went viral and word spread fast
Hundreds of girls across the nation inquired about bringing Girl Gains to their campus
We hosted our first National event in collaboration with Core Circle and Gymshark, connecting members across our many campuses!
From 100 members to 100 campuses, today Girl Gains is a supportive online community and campus club across the United States, Canada, and Vietnam
Our Core Values
STRENGTH - The power built in the gym transforms into confidence, resilience, and empowerment in daily life. Our focus is on building strength, not shrinking ourselves.
INTEGRITY - We are guided by our values and always do what we believe is right, to earn the confidence of our community today and in the future.
BOLDNESS - It’s the courage to not wait for the perfect moment or space, but to create it.
VISIONARY - Look beyond the present to create a future full of possibility and inspire others to make a lasting impact.
PEOPLE - We prioritize the people who believe in us, invest in us, and make Girl Gains what it is. From members and leaders to partners and supporters, we put people first in everything we do, creating a space where everyone feels valued and inspired.
